Growing Wine Market
Wine is attracting Korean customers. As time goes by, the domestic wine market has been growing and the size of wine stores is becoming larger. A source says that wine is one of the favorite gifts for Korean thanksgiving days, and most major five-star hotels in Busan have stepped into the wine market by establishing wine shops.
# Growing Sales & Diverse Gift Sets
As the popularity of wine in the nation is skyrocketing, Busan Lotte Department Store has started remodeling its wine shop by displaying more than 1,000 kinds of wine. A staff member says, “Sales growth is becoming larger after remodeling the store and displaying a wide variety of wines. I think sales are up 10% and products priced at 200,000 won are attractive to customers. He added that those products are produced in Chile and Italy. Expecting there will be more sales prior to the Chusok holidays, Lotte made a decision to prepare an additional 30% of wine gift sets compared to last year.
# Big Discount Market
According to a source, mid-priced wine is very popular in big discount markets in Busan. The staff of Mega Mart confirmed that as time goes on, mid-priced wine products have been selling like hot cakes, saying, “There was 40% sales growth compared to last year. On the basis of the statistics, the market also decided to display more mid-priced wine products, ranging from 30,000 won to 50,000 won for the Chusok holidays.
# Popularity of Wine Accessories and Wine-containing Cosmetics
As the popularity of wine is skyrocketing, wine-related accessories are also becoming popular items. According to a source from Lotte Department Store, wine glasses priced at from 17,000 won to 63,000 won are popular. At Mega Mart, wine glasses priced at 11,000 won to 24,000 won, wine racks at 9,800 won, and wine caps from 4,000 won to 24,800 won are popular in the market. The sources also said that wine-containing products such as wine soap (6,500 won) and body cleanser (6,000 won) are also attracting customers.
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 / 입력시간: 2006. 09.08. 09:56
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