A car burns in front of the Roman Catholic Basilica of the Annunciation 03 March 2006 in the Isaeli city of Nazareth. Clashes just started after three Israelis sowed panic at a church in the hometown of Jesus 03 March 2006 when they entered the building and set off fireworks during a service, an Israeli police spokesman said. The two women and a man were set upon by angry worshippers, who threatened to lynch them, and the man was reported injured.



Hot Vehicle Marketing for 2006 Germany World Cup Games

Domestic and international vehicle companies have already stepped into fierce marketing for the 2006 Germany World Cup Games due to the tremendous ad effect they can get on their company brand image during the games. A source says, “For a month, over 6 billion global citizens can see a vehicle logo while the soccer games are broadcast worldwide. The advertising effect can’t be exactly estimated.”

One of the largest vehicle companies, Hyundai, has already commenced its World Cup marketing, for it already gained an enormous advertising effect during in 2002 through being a designated official supporter of the Korea and Japan World Cup Games. Therefore, Hyundai has determined to join the coming world cup games as an official supporting company, expecting over 9 billion won promotion effect.

From last December until June 2006, Hyundai is touring 32 world cup game-participating nations with official World Cup vehicles sporting the Hyundai company logo, and offering a variety of World Cup-related events on its web site www.fifaworldcup.com.

Another Hyundai subsidiary vehicle company, Kia, is also hosting an event entitled “Victory Promise for the Korean World Cup Team.” In one of the events, the company will install a message box in every 34 CGV movie theater to pick 2 participants who will have a chance to cheer the Korean team in Germany. BMW Korea will also pick 11 BMW customers through a lottery who can join the Korea-Togo match on June 13.
/ 입력시간: 2006. 03.06. 17:22