German World Cup Market D-100
As the 2006 German World Cup Games are coming up, a multitude of World Cup Games-related marketing programs by domestic enterprises are accelerating to attract the public interest.
According to a source in the marketing field, most business sectors, including hotels, have already started opening a variety of world cup games-related events and exhibiting products that are targeted to the public, as well as to soccer fans.
In the case of Coca Cola Korea, it plans to invest a total of $10 billion on world cup marketing, and is going to select as many as 990 cheer people from March 1 to 5 in the nation to cheer for the Korean national soccer team during the matches.
Busan Lotte Department Store will exhibit all thirty-two national soccer team uniforms on the first floor from March 18 to 19 with best-shot photos and signed official world cup soccer balls. Lotte also opens a German culture and food show entitled “2006 German World Cup Games and German Culture” under the auspices of the German Embassy and the Goethe Institute from March 17 until 19.
To foster world cup-related marketing, Nike Korea will, needless to say, sell recently-designed Korean national soccer team training shirts and pants at 200,000 won on the fifth floor of Lotte Department Store. Customers can also purchase other world cup products, such as Red Devil’s shirts at 15,000 won.
One of the biggest on-line shopping malls, Woori.com, plans to open a multitude of world cup marketing events including on-line lottery games.
Local five-star hotels in Busan have also been preparing for it. Haeundae Grand Hotel will open an event in honor of the 2006 German World Cup Games at Casual Bar Khan from March 13, where visitors can get a chance for Red Devil’s shirts during the session. A source said that the hotel has a plan for a multitude of other games and interesting events during the world cup games in June as well, where visitors can watch Korean soccer matches on a 240 inch TV.
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 / 입력시간: 2006. 03.02. 09:07
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