APEC marketing should be realized.
The government, Busan Metropolitan City, and Busan citizens devoted themselves in preparing for the Asia-Pacific Economic Cooperation sessions since they expect "something after meeting". As the host country, South Korea will upgrade her international status by the time they finish the international meeting, in which heads from 21 countries will participate.
It is very fortunate that approximately 6500 government representatives, businessmen, and reporters from foreign countries will have the chance to learn about Korean culture and traditions. There is nothing more pleasant than that South Korea can show her advanced technology and goods, and export them to foreign countries.
South Korea's exports and imports with APEC member countries accounted for 73% and 69% respectively last year, and their foreign investment in South Korea was 63.5%. Since the beginning of APEC in 1989, exports to China have increased 80 times, and to Russia and Asian countries has increased 10 times.
Approximately 760 chief executive officers from member countries will participate in the "APEC CEO Summit". When we consider that in the last meeting there were less than 500 officers, they are much interested in the economy of South Korea.
The government and Busan Metropolitan City, as well as companies have been busy. There are exhibition halls at BEXCO, such as the "IT Hall," to display the proud information technology of South Korea, and "U-port Hall" to introduce the distribution systems of Busan Port. There are many companies sponsoring products, and PR brochures are displayed at the airport and accommodation facilities for foreign visitors. These are the best opportunities to advertise companies and raise their recognition.
Small and medium-sized enterprises actively move to get in touch with international businessmen from other countries, and the Busan-Jinhae Free Economic Zone office should try hard to invite foreign investment. They have to follow up on their marketing strategies again, in order to sustain the interest of foreign countries in South Korea, just like after the 2002 World Cup and Seoul Olympics.
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 / 입력시간: 2005. 11.10. 08:48
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